Yokohama Tyres

Internationally well-known Yokohama passenger car tyres are manufactured by a Japanese company Yokohama Rubber Co., Ltd. They are installed as standard equipment on models of such renowned brands as Toyota, Aston Martin, Mazda, Lexus, Lotus, Porsche, Chrysler, Audi, Mercedes-Benz, Mitsubishi, Subaru. The tires for car are widely presented in the aftermarket.

Yokohama history

The Yokohama company was launched in 1917 as a joint venture by Yokohama Cable Manufacturing, a Japanese company releasing cable products, and B.F. Goodrich, a US tire manufacturer. The company headquartered in Yokohama, Japan. By 1920, the plant in Hiranuma was set up, where the company’s first tyres came off  the assembly line. At first, the equipment used at the plant was imported from the US, and the released products were sold under the Goodrich brand. Later, in 1937, the Yokohama brand was officially registered.

Focusing on the automobile tyres perfect quality the company was growing fast. Over time its plants were established all over Japan, and later in Singapore, China, Taiwan and the United States.

Nowadays Yokohama Rubber Co., Ltd is a big corporation with over 100 branch offices in Asia, Africa, North and South America, Australia, New Zealand and Europe. The company’s head office is situated in Tokyo, Japan. The company's products are distinguished by their excellent quality and relate to the premium segment. If you wish to purchase Yokohama passenger car tyres online, take advantage of our online store.

Yokohama passenger car tyres

The Yokohama product range includes sports car tires, designated for high-speed rides on racing tracks and adapted to drive in urban settings, as well as auto tyres for compact cars, where the focus of the production is on safety, comfort and economy. Depending on the season they are used at, they can be classified as follows:

• Summer. They are the ideal balance of safety and comfort. Due to rough edges of the central ribs ensure perfect dry grip and high road-holding ability when driving at high speeds. A reinforced carcass contributes to uniform pressure distribution over the whole area of the contact patch during the high-speed maneuvering. Thanks to the addition of silicon and carbon components into the rubber compound they stand out for high wear resistance and both dry and wet firm grip. Metal inserts in the sidewalls ensure immediate tire response to steering commands. One of the company’s up-to-date solutions is BluEarth AE-01 vehicle tyres that are lightweight and have a low rolling resistance. The most recognized Yokohama products in the category of summer passenger car tires:
  • Advan Sport V105;
  • BluEarth-A AE50;
  • Advan Neova AD08R;
  • BluEarth AE-01.
• Winter. A special undertread layer effectively withdraws heat from the contact patch, protecting the automobile tires from wear and improving braking efficiency. Special absorbent rubber compound immediately absorbs water from an icy surface and thus prevents aquaplaning. The central zone has a larger number of sipes compared with the shoulder zones, which helps to achieve ultimately firm grip on a slippery surface and retain stability when cornering and when driving on dry asphalt. Silicon and orange oil are added into the compound material of tyres for preserving flexibility in all types of weather. The most popular Yokohama winter passenger car tyres include:
  • Ice Guard IG50;
  • Geolandar I / T-S;
  • V902A W.Drive;
  • Ice Guard Studless.